The new Civic logo
Hmm.... Looks great, but still not a worthy predecessor to the current version, atleast I dont think so.... Coming back to the critical question, will it hit Indian Market? Most probably no, as this is not the equivalent car in India. The cars in US and India are different versions. Civic in India, Japan and other Asian countries are the JDM( Japanese Domestic Market) version and the Civic in US and other American countries are the USDM version. Nevertheless, the JDM Civic is marketed in Canada under its luxury brand Acura as Acura CSX.
Acura is similar to Lexus from Toyota in that both are luxury brands from their respective parent companies. Perhaps, this is what is called 'Glocalisation'. A global product with attention and details specific to local market requirements. Looks like Honda is a pro at it!
No comments:
Post a Comment